Panel Discussion- Leveraging AI in Marketing: Case Studies on Implementation, Benefits, and Challenge
- Have you ever thought about AI as one the key drivers in future marketing (already starting now)?
- Have you realized what AI can bring to the table for marketeers like yourself?
- Do you know the bad and the good in adding AI to marketing optimization?
- Do you want to learn what other marketing leaders have been doing with the power of AI?
- What are the win-win cases and what went wrong?
Find answers to above questions in our CMO Leaders Event of the year 2024 with the following speakers and panelists:
Moderator: Manfred Strobl, CPO, Webrepublic AG
- Marco Manzo, Senior Manager, Marketing , The Coca-Cola Company Switzerland
- Markus Bucheli, Head of Marketing & Communications, Helvetia
- Laure Golly, Former Head of Marketing and Communication and member of the executive team, Hays
- Tobias Zehnder, Managing Director, Webrepublic AG
- Dominique Specht, Vice President Group Marketing & Business Development (HOS), DKSH