SwissMBAs

Event Detail Information

Practical Information: Location and Parking Details

Location: Sihlstrasse 34, 8001 Zürich, Switzerland

By Public Transport
The venue is conveniently located near the Rennweg tram stop. We highly recommend using public transport for ease of access.

By Car
A limited number of parking spaces are available in the underground garage, accessible via St. Annagasse (between BYD and Accenture). Please ring the bell at the entrance to gain access. As spaces are very limited, we suggest using nearby public parking facilities at Parkhaus Jelmoli or Parkhaus Urania.

Premium Member Virtual(Free)
Premium Member Physical(Free)
University Partner Member Virtual(Free)
University Partner Member Physical (CHF 50.00)
Guest Member Virtual (CHF 25.00)
Guest Member Physical (CHF 100.00)
Company partner Virtual(Free)
Company partner Physical(Free)

Speakers Information

Mr. Thomas Mueller

Chief Design Officer, Accenture Song

Mr. Kamel Elhamy Faltas

Head of Marketing, Europe, Hitachi Energy

Ms. Sabrina Pantic

Director Media, Webrepublic

Ms. Melanie Vögelin

Head of Marketing and Digital Sales, Worldline

Mr. Nicolas Gimenez-Stamminger

Head of Marketing, CSL Vifor Switzerland

Ms. Judith Krepper

Head Marketing, Flughafen Zürich

Event Schedule

05:30 PM - 06:00 PM

Door Open & Registration

06:00 PM - 06:15 PM

Welcome Speech

Manfred Strobl, CPO, Webrepublic AG
Giovanna Melillo, Country Lead for Switzerland, Accenture Song

06:15 PM - 06:45 PM

Keynote talk from Accenture + 5min questions from the audience

Thomas Mueller, Chief Design Officer, Accenture Song

06:45 PM - 07:45 PM

Panel Discussion (40min panel + 20min questions from the audience)

Kamel Elhamy Faltas , Head of Marketing, Europe, Hitachi Energy
Sabrina Pantic, Director Media, Webrepublic
Melanie Vögelin, Head of Marketing and Digital Sales , Worldline
Nicolas Gimenez-Stamminger , Head of Marketing , CSL Vifor Switzerland
Judith Krepper, Head Marketing, Flughafen Zürich

07:45 PM - 08:00 PM

Wrap up

08:00 PM - 08:05 PM

Closing Speech

Dr. Marc-André Schauwecker, President, SwissMBAs

08:05 PM - 09:00 PM

Networking Apéro & Demos

Demo 1: Data-driven decision making with centralized marketing, media and sales dashboards
Join this session to discover how to unlock the full potential of Data & Insights in Marketing, Media and Sales—enhancing the effectiveness and efficiency of your marketing activities, deepening consumer engagement, accelerating sales, and driving sustainable growth in customer lifetime value.

Demo 2: AI-powered creativity: Digital twins and next generation content operating model (NESTLE)
Join this session to learn how agentic AI and 3D digital twins are transforming a CPGs content operating model – enabling unparalleled flexibility and unmatched speed. Together with NVIDIA and Microsoft, we launched a cutting-edge service to deliver high-quality product content assets at scale for eCommerce and marketing communications.

CMO LEADERS SUMMIT 2025