​GenAI Zürich is the European summit for real-world applications of Generative AI. The event brings together visionary industry leaders, corporate strategists and innovators from the GenAI domain. The goal is to share practical insights, success stories and foster exchanges on open challenges.

With 100+ speakers on stage and 1,000+ attendees expected,  GenAI Zürich 2026 becomes for two days Europe’s meeting point for applied Generative AI – bringing together GenAI pioneers, enterprise AI leaders, Big Tech representatives, and the builders & researchers currently at the forefront of the technology.

What’s on the program:

- AI agents – single, multi-agent, and at scale 
- Enterprise GenAI, with industry-specific segments (Banking, Insurance, Pharma, Retail, Media, Legal, Manufacturing and more)
- Open-Source GenAI 
- GenAI Tech Stack & AI Coding Assistants 
- GenAI Security & Ethics 
- Physical AI and its intersection with Generative AI 
- GenAI in the Arts 

Plus:

- The GenAI Zürich Hackathon (new!) – learn more & sign up here https://www.genaizurich.com/hackathon  
- Two hands-on workshop tracks 
- Dedicated 1:1 networking 
- The GenAI Zürich 2026 Award 
- Side & after events 

If you’re managing, building, using, scaling, or advising GenAI in practice – or just curious to see where GenAI really stands today and where it’s heading – this is where you want to be.

SwissMBAs members are entitled to a 20% discount. Please write to info@swissmbas.com to receive your discount code.